BUSINESS INTELLIGENCE / LIVE EXPERIENCE

Business overview.

Explore what the numbers mean, not just what they are.

SYNTHETIC DATA · LIVE INTERACTION
ACTIVE BUSINESS

Cedar & Stone Home Services

Home services · bookings · fictional company

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Categories All categories
Showing 2026-09-01 → 2026-09-30 · Last available: Sep 30, 2026
KEY PERFORMANCE INDICATORSCompared with the prior equal-length period when available
NET REVENUEⓘ
$31,688
↘ 19.6% vs prior value
PAID BOOKINGSⓘ
86
↘ 27.7% vs prior value
AVG. ORDER VALUEⓘ
$368
↗ 11.3% vs prior value
CONVERSIONⓘ
0.7%
↗ 7.1% vs prior value
BUYING CUSTOMERSⓘ
84
↘ 28.8% vs prior value
MARKETING SPENDⓘ
$1,426
↘ 32.3% vs prior value
REVENUE INTELLIGENCE

Revenue over time

Daily net revenue · 30 periods

86 paid bookings
Net revenue Hover or focus a data point
$0$662$1.3k$2.0k$2.6k2026-09-01: $778 net revenue; 3 paid2026-09-02: $1,094 net revenue; 3 paid2026-09-03: $678 net revenue; 3 paid2026-09-04: $1,234 net revenue; 4 paid2026-09-05: $780 net revenue; 2 paid2026-09-06: $388 net revenue; 2 paid2026-09-07: $852 net revenue; 3 paid2026-09-08: $2,364 net revenue; 4 paid2026-09-09: $474 net revenue; 3 paid2026-09-10: $984 net revenue; 3 paid2026-09-11: $1,739 net revenue; 4 paid2026-09-12: $1,011 net revenue; 2 paid2026-09-13: $724 net revenue; 2 paid2026-09-14: $2,103 net revenue; 3 paid2026-09-15: $711 net revenue; 3 paid2026-09-16: $1,021 net revenue; 4 paid2026-09-17: $1,345 net revenue; 3 paid2026-09-18: $950 net revenue; 3 paid2026-09-19: $1,354 net revenue; 3 paid2026-09-20: $1,435 net revenue; 3 paid2026-09-21: $938 net revenue; 3 paid2026-09-22: $1,626 net revenue; 3 paid2026-09-23: $796 net revenue; 3 paid2026-09-24: $1,251 net revenue; 4 paid2026-09-25: $863 net revenue; 1 paid2026-09-26: $986 net revenue; 2 paid2026-09-27: $151 net revenue; 1 paid2026-09-28: $1,132 net revenue; 3 paid2026-09-29: $692 net revenue; 3 paid2026-09-30: $1,237 net revenue; 3 paid09-0109-0809-1509-2209-30
Accessible revenue data table
PeriodNet revenuePaidSessions
2026-09-01$7783406
2026-09-02$1,0943401
2026-09-03$6783403
2026-09-04$1,2344437
2026-09-05$7802415
2026-09-06$3882378
2026-09-07$8523421
2026-09-08$2,3644400
2026-09-09$4743427
2026-09-10$9843476
2026-09-11$1,7394418
2026-09-12$1,0112416
2026-09-13$7242399
2026-09-14$2,1033417
2026-09-15$7113437
2026-09-16$1,0214385
2026-09-17$1,3453453
2026-09-18$9503434
2026-09-19$1,3543450
2026-09-20$1,4353419
2026-09-21$9383384
2026-09-22$1,6263412
2026-09-23$7963415
2026-09-24$1,2514414
2026-09-25$8631425
2026-09-26$9862407
2026-09-27$1511397
2026-09-28$1,1323465
2026-09-29$6923420
2026-09-30$1,2373421
ATTRIBUTION

Performance by channel

Click a channel to focus its data

REVENUE MIX

Category contribution

Each segment uses filtered net revenue

CUSTOMER JOURNEY

Traffic to purchase

Illustrative tracked traffic and paid activity

Tracked sessions12,552
Paid bookings86
Repeat purchasers24
0.7%Session-to-paid conversion
28.6%Share of purchasing customers with prior orders

Repeat customers are distinct buyers, not another stage of the session funnel. Bars are normalized to sessions for a directional illustration.

BUILT-IN OBSERVATIONS

Smart insights RULE-BASED

Automatically calculated insights (demo rules). No AI or live data connection.

01
Channel mix

Direct is the leading channel

It contributes 26.5% of filtered net revenue ($8,404).

02
Period comparison

Revenue fell 19.6%

Compared with $39,402 in the immediately preceding equal-length interval.

03
Category mix

Electrical leads the category mix

It accounts for 29.5% of filtered net revenue.

04
Refunds

4 refunded bookings

Refunds total $1,092 across 86 paid bookings (including partial and full refunds).

05
Sales efficiency

0.7% tracked conversion

86 paid bookings from 12,552 category-tagged sessions. This is an illustrative attribution model.

INTERACTIVE SCENARIO

What if conversion improved?

Try a hypothetical relative improvement

Relative conversion lift+10%
0% baseline25%
ADDITIONAL BOOKINGS+9
ESTIMATED ADDITIONAL REVENUE+$3,316

Simple scenario = current paid bookings × relative lift, rounded to whole bookings, multiplied by current AOV. This is not a forecast, guarantee or actual reported revenue. A zero baseline yields no additional activity.

OPERATIONAL DETAIL

Transaction explorer

Underlying synthetic records behind the dashboard. Paid, cancelled and failed rows are shown; only paid activity counts toward revenue.

88 matching records · 88 filtered
CHANNELDETAILS
2026-09-30CEDAR-002062HVACpaid$642.35Referral
2026-09-30CEDAR-002063HVACpaid$194.46Referral
2026-09-30CEDAR-002064Plumbingpaid$399.89Paid search
2026-09-29CEDAR-002059Maintenancepaid$262.75Direct
2026-09-29CEDAR-002060HVACpaid$196.99Referral
2026-09-29CEDAR-002061HVACpaid$232.01Direct
2026-09-28CEDAR-002056HVACpaid$127.20Referral
2026-09-28CEDAR-002057Electricalpaid$817.41Direct
2026-09-28CEDAR-002058HVACpaid$187.13Organic search
2026-09-27CEDAR-002054HVACpaid$150.67Organic search
2026-09-27CEDAR-002055Plumbingcancelled$0.00Organic search
2026-09-26CEDAR-002052Plumbingpaid$156.15Email
Page 1 of 8 · 12 records per page
All figures are synthetic · Demo data through Sep 30, 2026 · No real system connectionsData & methodology →
SYNTHETIC RECORD DETAILS

Customer codes are fictional opaque IDs, not personal information. Only paid records contribute to paid-order and revenue KPIs.